Website Design and Creation
● Developed and designed the main website using WordPress and Elementor, managing domain linking and the platform’s initial deployment.
● Successfully implemented and launched the e-commerce functionality using the WooCommerce platform, configuring the product catalog and sales options.
● Designed and structured the entire website, applying usability principles (UX) and SEO optimization to maximize conversion in the e-commerce environment.
● Implemented analytics and tracking tools (e.g., Google Analytics and Facebook Pixel) for precise monitoring of user behavior and campaign optimization.
● Integrated and tested the online booking software to synchronize real-time availability and ensure an automated, error-free reservation flow.
● Integrated payment systems (gateways and secure methods) and logistics solutions (courier/shipping services) to automate order and shipping processing.
Brand Refresh
● Updated and redesigned the logo (Brand Refresh), focusing on projecting a cleaner and more contemporary image. Ensured scalability and adaptability for multiple platforms and formats (responsive design).
● Designed and developed specific and customized Point-of-Purchase (POP) material, including assets like banners, flyers, coupons, and retail displays.
● Created and defined a comprehensive visual style guide (typography, color palette, and photographic art direction) to ensure brand consistency across all touchpoints.
Social Media Optimization
● Adjusted and standardized the brand identity across all social platforms, ensuring logo, color, and tone of voice consistency with the new rebranding.
● Defined a new content strategy focused on engagement and conversion, diversifying formats (videos, carousels, stories) based on each platform’s objective.
● Created and implemented a structured editorial calendar, enabling consistent and organized posting to maximize organic reach.
● Used Link-in-bio strategically (e.g., Linktree) to centralize points of sale and drive qualified traffic to the e-commerce website.
Advertising Optimization
● Implemented Top-of-Funnel strategies focused on visibility and Brand Awareness to expand the target audience reach.
● Configured and managed Always-On campaigns in Google Ads (Search and Display) to ensure a constant presence in searches and continuous demand capture.
● Launched Performance Marketing campaigns on the Meta platform (Facebook/Instagram), optimized for direct conversion and audience segmentation.
● Maintained and optimized daily paid campaigns, using A/B Testing to improve key metrics such as CTR, CPC, and ROAS.
● Developed and implemented a tracking dashboard for real-time monitoring of campaign investment and performance (KPIs).
