Ignacio Espinoza Jara

Trade Marketing ● Digital Marketing ● e-Commerce

Product Manager Marketing

Santiago, CL

December 1996

I lead the strategic planning and development of high-impact campaigns in Digital Marketing and Trade Marketing. My approach focuses on market and results analysis to define strategies that ensure the company's growth and commercial success.

Work Experience

Product Manager Marketing

Forum Servicios Financieros

Apr 2024 - Present

Santiago, CL

Marketing Assistant

Uno Salud Dental

Feb 2022 - Apr 2024

Santiago, CL

Marketing Assistant (Internship)

Easy S.A.

Apr 2019 - Dec 2019

Santiago, CL

Marketing & e-Commerce Specialist

Diana Isler Accesorios

Sep 2023 - Mar 2024

Digital Marketing Specialist

Estilo Vecci

Feb 2022 - Apr 2024

Salesman

We Play

2018

Part-time

Salesman Assistant

Paris S.A.

2017

Part-time

Crew Master

Burger King

2016

Full-time

Academic Background

Graduate Studies

Universidad de Los Andes

Postgraduate Diploma in Digital Marketing & e-Commerce

2025 (Ongoing)

Undergraduate Studies

Universidad Andrés Bello

Bachelor of Science in Business Administration, with a Major in Marketing

2023, with Distinction

instituto Profesional AIEP

Associate Degree in Business Administration, with a Major in Marketing

2019, with Distinction

Universidad del Desarrollo

Bachelor of Business Administration

2016 - 2017

Universidad del Desarrollo

Architecture

2015 - 2016

LinkedIn

Becoming a Product Manager

2025

LinkedIn

Scrum: Advanced

2025

Universidad Europea de Madrid

International Certificate in Strategic Communication

2023

Google

Google Analytics Certification

2023

Google

Conversion Optimization Certification

2023

Google

Google Ads - Measurement Certification

2023

Google

Google Ads Display Certification

2023

Languages

Spanish

Speaking

Listening

Writing

English

Speaking

Listening

Writing

Skills

Leadership

Critical Thinking

Analytical Thinking

Strategic Planning

Budget Management

Project Management

Agile Methodologies

Softwares & apps

Google Ads

Google Analytics

Facebook Ads

Microsoft Excel

Microsoft Office

WordPress

Looker Studio

Power BI

Adobe Illustrator

Adobe Photoshop

SAP Business One

Trello / Jira